One Night, 4 Speakers, Priceless Value
You Don’t Need a CMO is a collective of some of the most experienced marketing professionals in the world today. They’ve managed brands and produced content for clients and audiences of all sizes around the globe.
We handpicked 4 of our top marketing executives to present the best digital marketing tips and tricks for 2019's fast changing marketing landscape.
We designed this specific line-up for start-up founders and business owners that want to learn how to sell their products better online.
We brought together a group of people that have devoted their time and energy into digital marketing.
A four-time tech-founder, Chris formed his first company while still in school at the University of Pennsylvania; sold their ed-tech AI integration bot as an open box solution to a large charter school network. While his fellow ivy league compatriots where interviewing for jobs, he was thinking about how to use a six-figure seed round to scale his company beyond thousands of active users. Finding new ways to influence consumer behavior and quantify online is his deep passion.
Sean has 20 years of business development experience acquired in entrepreneurial environments. As a founding team member at three startups and several ventures of his own, his work has enabled leaders to build valuable brands that grow and succeed. Sean is the owner of Cyentist, a Manhattan-based digital marketing agency with a focus on driving business growth results for brands, professionals, and start-ups.
Rowan is a business strategist and messaging expert who helps B2B SaaS and solutions consultancies market find demand for high-value solutions. Rowan's digital agency background is substantial and most recently includes co-founding and leading the growth of an integrated marketing firm – from scratch to 20+ full-time staff. Prior to that, Rowan worked as a solutions consultant for enterprise SaaS firm Blackbaud Inc. Find him at rowanprice.com
Max founded his first company at 16 years old and has been a serial entrepreneur ever since. After bouncing around the Venture Capital & Investment Banking world for a bit, he decided to switch gears and launch a growth marketing agency to have more of a direct impact on early stage companies’ growth. Since launching Hell’s Creative two year ago, Max and the world class team he recruited have helped more than 65 start-ups on three continents achieve serious bottom line growth. Max’s core strengths are sales, user acquisition, lead generation, and his golf game. Find him at hellscreative.com
YDNACMO Events are a collaboration of jam-packed, fast paced and fascinating workshops from real startup marketing leaders to give you the tools to explode your marketing and growth efforts immediately.
Welcome Reception, Drinks, Intro, Meet and Greet.
6:30-6:50 PM - How To Say What Your Business Does - Rowan H. Price, Demand Generation for Tech Firms
Rowan H. Price
How To Clearly and Effectively Describe What Your Business Does.
For some of you, there’s nothing to this - you know what your business does. In fact, you may have plenty of success describing what your business is - or what it isn’t it. But the more complex your product or service, the more likely you are to stumble at describing what it does. That’s partly because the essence of what your business does is this: for whom does it do something? As we say in marketing, your audience is concerned with itself; therefore they are less interested in how you define your business, or your product, and more interested in how you define what it does. In this brief talk, I’ll talk through a process for describing what your business does - in your marketing, in your product language itself, and as you discuss your business in person.
How do you get the most out of now? Human nature has a way of lulling us into the false belief that some hypothetical future version of ourselves will be, do, and have what we really want. We tend do what it takes to get by until then, but what if this is your time? We lose an unbelievable amount of time to distractions and as a result, we are simply not doing our life’s work.Join me in taking a close look at what is really going on and how you can take back control because—this is your time.
7:10-7:30 PM - Learning Marketing as A Non-Technical Entrepreneur; The Why, How, and When By Chris Hanson
It might be shocking to people reading this, but I've never studied marketing, read a book on a marketing, or consciously told myself that I would become a marketer. The reality of my path to marketing mastery didn't involved a stint at Mckinsey, it didn't involve taking a get-rich quick Tai Lopez course, and it certainly didn't involve a degree in marketing. My skills in marketing have, for better or worse, come entirely from me attempting to implement and use tools to get on eyes and ultimately money into my product and services. Ironically, I've always had the same approach to learning marketing tools - looking at every single button, contextual action, menu item etc in a piece of software, and outlining it in a mind-map - to try to assess and learn the purposes and structure of all actions, mapping them in to a process. I'll tell you how to create the framework for this process and teach yourself how to market.
The Facebook & Google Ads Funnel That Consistently Generates 4X ROI For Any Industry There are two quick hacks every company can do to get a higher ROI on your their Google Ads and I’ll be walking you through both step by step! They involve smart keyword picking and even smarter ad copy writing. Beyond that we will be taking the discussion one step further to see how leveraging Facebook ads on top of these strategies can boost ROI even higher.
Special networking and mingling with the speakers
Our partners that are making this night possible